The Frankie Shop: 'Frankie Goes to Hollywood' Retail Pop-Up Takeover

Situation

In an exciting collaboration with the Frankie Shop, Eyesight Media, and Crosby, we took on the challenge of The Frankie Shop's newest venture, a pop-up retail location branded as 'Frankie Goes to Hollywood'. Situated in the heart of West Hollywood on Sunset Boulevard, this one-of-a-kind retail pop-up shop aimed to capture the attention of fashion aficionados and design enthusiasts alike with a unique and eye-catching immersive experiential marketing event. This latest venture from The Frankie Shop was set to leave a lasting impression on all who enter its doors, inspiring creativity, sparking conversation, and redefining the intersection of fashion and design.

Solution

Our team handled the design, build, and installation, seamlessly bringing The Frankie Shop's vision to life. From the exterior Foam3D™ letters to the interior luxury fixtures, themed props, and custom design elements, our expert craftsmanship shines through, elevating every aspect of the installation. One standout feature of the shop is the interior and exterior mirror wrap, which adds a touch of contemporary flair to the installation. Reflecting the vibrant energy of West Hollywood's iconic surroundings, the custom window decal mirror wrap created a striking visual impact, with an optical illusion that commanded the attention of anyone in the vicinity. 

Impact

As 'Frankie Goes to Hollywood" makes its premier debut, it stands as a testament to the power of collaboration and innovation. Through our partnership with The Frankie Shop, our team was able to make the project possible by drawing from our vast scope of event fabrication capabilities, building out the space through every minute detail. The custom meeting room and mirror-coated exterior set the pop-up retail space apart from its neighbors on Sunset Boulevard, generating buzz and grabbing the attention of fashion enthusiasts throughout the streets of Hollywood.