Luxury Event Fabrication for LVMH Watch Week

Situation

Lartisien asked Britten to transform a private mansion on the iconic Star Island, Miami into a luxury watch release party during "Miami Watch Week". This prestigious event brought together passionate aficionados and industry insiders alike, with distinguished LVMH-sponsored brands—Tag Heuer, Zenith, and Hublot—taking center stage. Any attending guest would be enveloped in an atmosphere of sophistication and innovation, with each brand showcasing its distinct brand identity within custom-designed rooms. Taking advantage of our detailed list of capabilities, our Britten team transformed each of the spaces throughout the mansion, incorporating our expertise in high-end, luxury event branding.

Solution

At the head of the event space, eye-catching Foam3D™ letters stood as a statement piece that wasn't just decorative—it was a powerful branding tool that added significant value to the overall experience from a brand engagement perspective. Instantly recognizable, the highly-visible letters set the tone for the entire event, reinforcing the prominence of the LVMH brand in the minds of attendees. 

Throughout the mansion, custom millwork pieces were incorporated into the design to warm up the spaces and create cohesion throughout the custom event environment. We built everything from the custom counters and product displays to wooden slat walls and architectural features. These custom fixtures effortlessly blended into the surroundings, adding a touch of refinement to the atmosphere. 

Between these spaces stood temporary walls made from SEG and display hardware, playing a key role in defining spaces in the mansion to fit the event's needs. They served an additional purpose as large canvases to display imagery, effortlessly dividing the mansion into distinct spaces. Each area was uniquely branded to reflect the style of the featured watch brand, creating a seamless transition from one luxurious experience to the next.

Impact

From design to installation, our team created the perfect balance between visual appeal and functionality. From Tag Heuer's sleek and modern vibes to Zenith's timeless elegance to Hublot's bold statements, our team provided the assets perfect for showcasing each brand's identity within the grandeur of the mansion. Beyond aesthetics, the installation created several stunning photo backdrops, sparking engagement on social media and extending the reach of the event far beyond its physical location. At its core, the entire event culminated into a spectacle that not only elevated the visual appeal of the venue, but also reinforced each brand's distinct identity, creating an event to remember for all who attended.