Raising the Standards at Lifeway's Tradeshow Booth

Situation

Lifeway, a leading provider of Christian resources, was planning a new initiative for the upcoming Southern Baptist Convention Annual Meeting. This annual event brings together churches and followers from across the United States to develop their community through a nationwide trade show. With more than 12.9 million total attendees recorded in 2023, Lifeway saw the convention as a major opportunity to connect with audiences in a meaningful way. To achieve this, they partnered with us at Britten to design and fabricate a fully custom trade show booth that would showcase their brand and connect with their audience in an engaging environment.

Solution

To deliver on over 100 square feet of space, our team prepared a wide range of custom elements tailored to Lifeway’s complete vision. At the entrance to the booth, a bright yellow floor decal and church steeple-inspired structure welcomed visitors and guided them into distinct areas segmented by custom backlit SEG walls. Inside the booth, custom wooden fixtures and furniture created comfortable lounge spaces, while various Foam3D™ elements added dimension and character to the overall design. To top off the setup and bring everything together, a suspended backlit SEG display crowned the booth like a halo, broadcasting the Lifeway logo across the convention floor.

Impact

The fully custom booth transformed Lifeway’s presence at the convention into a standout experience. Visitors were drawn in by the bright logo and steeple centerpiece, then navigated seamlessly through thoughtfully designed informational segments and lounge areas. The combination of high-impact visual components and immersive space contributed to increased brand recall, conversation, and positive engagement with their brand. By filling the entire space with compelling display elements, Lifeway raised their convention presence, increased booth traffic, and projected a cohesive, welcoming message that aligned with their mission.