High-end Fashion On New York’s Long Island

East Garden City, New York

Situation

As part of a $200 million expansion and luxury rebranding campaign, Roosevelt Field, the ninth largest mall in the country, needed a new type of advertising display that would drive traffic and promote the opening of high-end capstone stores like Neiman Marcus, Tory Burch, and Kate Spade New York.

Solution

After months of research, development, and testing, Britten engineers delivered two powerful yet elegant LED display systems—AdPanel™ and BriteWall™—to compliment the company’s portfolio of patented innovations.

Impact

“The full renovation of the mall gave us the opportunity to come into this market the right way,” Neiman Marcus spokeswoman Mimi Sterling told Newsday. Dozens of people lined up outside minutes before the opening of the new 106,000-square-foot store. Shoppers streamed in through the store’s five entrances where they were greeted with claps from store employees.