Fabricating Fairytales for CAMP Pop Up Play

Situation

CAMP Stores wanted to create a magical, fairytale-inspired play environment that would capture the imagination of children and parents alike. The activation needed to be whimsical, highly visual, and transportable—rolling out across three different cities in a short amount of time. The challenge? Bringing the fairytale world to life in under a week, while maintaining flawless production quality and a seamless guest experience. 

Solution

Britten’s fabrication and print teams turned the fairytale concept into reality in just four days. Leveraging the speed and flexibility of vinyl decal wraps, silicone-edge graphics (SEGs), dimensional signage, and more — we transformed blank spaces into immersive, storybook-inspired play environments. From enchanting backdrops to interactive wall decals, every graphic detail was designed to transport guests into scenes straight from their favorite childhood tales.

Working hand-in-hand with Camp Stores, our team streamlined the entire process, from proof approvals to printing, finishing, and shipping. By carefully coordinating design, production, logistics, and install — we ensured that every city received a complete set of branded graphics on time and ready to “wow". 

Impact

The CAMP Stores Fairytale Pop-Up Play delighted families with joy-filled scenes and photo-worthy environments, proving how powerful high-quality graphics can be in shaping immersive brand experiences. The project demonstrated not only Britten’s speed of execution but also our ability to scale creativity across multiple markets in record time.

From concept to completion, this fairytale activation was proof that magic doesn’t take months—it can be designed, built, and delivered in less than a week.