Bannersaver™ Takes The Sporting World Stage

London,

Situation

Since 2001, Britten has partnered with London-based BayMedia—now the exclusive European distributor of patented BannerSaver™ (known as StormSpill™ in the EU). Specializing in light pole banner programs throughout Western Europe, BayMedia was first to get the call when the 2012 Olympic organizers were looking for a massive bracket and banner system to promote the London summer games.

Solution

Armed with BannerSaver™ hanging hardware, BayMedia’s network of printing and installation crews teamed with the International Olympic Committee to install over 30,000 banners for the 2012 Olympic Games.

Impact

It proved impossible to watch any Olympic coverage without a shot of a BayMedia banner and BannerSaver™ bracket on a London-area lamp post. In addition to the Olympics, BayMedia has provided coverage for the Tour De France, the Queen’s Coronation Anniversary Celebration, the Commonwealth Games, and many of Britain’s other top events.