Paul’s Corner, November 2019
1. MGM RESORTS AT KAABOO DEL MAR / VIP LOUNGE
Created for adult music lovers in 2014, the three-day “sound voyage” known as KAABOO is billed as a new kind of entertainment and arts experience designed around comfort, hospitality, and good times. MGM Resorts, represented by global entertainment agency Octagon, reached out to BoxPop®/Britten for help delivering a luxury brand experience to festival fans.
MGM's VIP lounge included a customized shipping container and attracted a nonstop flow of spectators, leading to numerous social media posts and photos...
2. BANK OF AMERICA ROVAL™ 400 / EVENT ACTIVATION
As the first playoff road-course races in NASCAR history, as well as the longest race track in NASCAR, the trailblazing ROVAL™ 400 debuted in 2018 and generated massive excitement among race fans. Bank of America sought to capitalize off the buzz by concepting an immersive brand activation to connect with fans in 2019.
Working with global sports agency, Octagon, Britten/BoxPop™ pulled out all the visual branding stops...
3. CHICAGO MARATHON / SPONSORED BRANDING
Tapping Britten’s 360° visual branding capability, event promoters aimed to welcome runners and spectators with an experiential “Rewards” program promotion.
Britten/BoxPop® built and delivered customized shipping container activations where fans could take photos...
HOW CAN WE HELP WITH YOUR NEXT CREATIVE PROJECT?
We believe our job is more than just printing and shipping orders. Our job is to bring you creative solutions, guide you through the entire process, answer any questions you may have, and always deliver the highest quality.
With over 400,000 sq. ft. of production space and a diverse range of capabilities, Britten is ready to fulfill your creative request.
We sincerely appreciate you and your patronage and wish you the very best.
Cordially,
Paul