Paul’s Corner, May 2019
Aerosmith’s “Deuces are Wild” Wings
America’s all-time top-selling rock ‘n’ roll band, Aerosmith, is bringing the heat to the Las Vegas Strip with their headlining residency 34-date stay at the Park Theater at the new Park MGM resort.
Britten was challenged with creating a 3-dimensional set of wings for Aerosmith’s “Deuces are Wild” stage, measuring 50′ H x 80′ W..
The entire structure was first modeled in 3D, and then panels were router cut from 4′ x 8′ blocks of foam. Each panel was spray coated with a hardening finish and then airbrushed for a metallic sheen.
Pantene at Coachella
VIP areas are also on the rise — everyone likes the idea of being treated like a celebrity, and they’re willing to pay extra for the convenience. In some cases, they are designed to impress the event’s sponsors. Especially at larger festivals like SXSW or Coachella, brands are going above and beyond to have a branded event space that’s bigger and ritzier than their neighbor’s.
This special VIP area at Coachella was created for Pantene, to include four stations where VIP guests could have specialty treatment inside of custom golden teepees. These were illuminated at night with chandeliers, and paired with a focal wall made out of succulent plants with Pantene’s backlit logo.
Convention Branding
BeautyCon NYC: Over 30,000 festival attendees came from all over the world to experience BeautyCon in person, and over 150 brands were on display to give them an experience to remember. Huge fabric banners set the tone for the event, and directed guests to points of interest around the sprawling Javits Convention Center in New York City.
Selfie Sign for Indiana Pacers
Logo Sculptures: This Foam3D™ statue is a real selfie magnet! Fans love to have their pictures taken with their team’s logo or hashtag phrase. This one was shipped with a custom road case for easy transportation, ready to be set up wherever Pacers fans congregate and share their pride.
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Cordially,
Paul